Digital Analytics Specialist

Website Discovery

  • Areas of responsibility may include but not limited toMaintain the existing digital analytics measurement framework on digital properties (Primarily mobile apps and some web components)
    Work with stakeholders to define and implement new tracking requests for website and/or mobile apps based on the existing mobile measurement framework
    Support development teams with the implementation of analytics requirements
    Support architecture and management teams regarding future analytics strategy
    Test and provide quality assurance feedback to the various development teams
    Provide reports and dashboards with insights into digital behavior.
    Lead efforts to research and evaluate new tools/capabilities in the analytics industry
    Perform ad-hoc analysis as necessary to answer business questions and drive decisions
    Serve as a liaison to vendor partners to ensure success with a variety of projects

    Solid experience using Google Analytics, Data Studio, Firebase and Google Tag Manager implementation and management on mobile applications and websites
    Experience using Google Optimise, Big Query and Google Attribution
    Understanding of on-site survey methodologies and voice of the customer analysis tools
    Ability to talk to development teams about implementation requirements,
    Very advanced proficiency in using Microsoft Excel
    Strong knowledge of search; both SEO and SEM as a critical tactic to drive desired web visitor behaviour
    Understanding of data visualization techniques
    Personal Attributes and Skills

    Good communication (verbal and written)
    Great attention to detail
    Team player
    Competent in personal time management
    Education and Experience

    Bachelors degree in an analytical discipline with, or extensive, related work experience in Mobile and web development and data analysis
    Implementation of new tracking requests for website and/or mobile apps through Google Tag Manager and Firebase
    Interaction with development teams to provide implementation requirements for Google Analytics Premium and Firebase
    Deployment of any third party tagging and integration data from DoubleClick, Facebook, Adwords or any custom data imports into Google Analytics and Firebase

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